LEGS stands for Learning Gamification System. It's a highly interactive and fun method designed to lead beyond the conventional learning methods. Addressed to all kinds of educators, is providing new tools in the way of teaching, to inspire and keep learners alert. LE.G.S is also addressed to individuals for their personal development. It applies game mechanics (gamification concept) along with applied NLP (Neuro-Linguistic Programming), to train on how to achieve goals and meet expectations. Its engaging and experiential character functions through workshops and/or seminars playing with sticky notes as its central element.
To visualise the identity of LEGS, I worked on 4 keyword meanings that represent its concept values: game, interactivity, learning, and trust.
The concept was to create a friendly and welcoming living form that someone would trust to show him the way. The logotype is based on the name LE.G.S and tends to form a human-like character that walks towards us. I chose this view because LE.G.S is looking at you and not passing by. Typography works as the body which takes its motion from the legs. The bold type tends to indicate that LEGS are solid and full of essence. Meanwhile, by placing the legs underneath, the mobility factor is added. The tagline can operate, where applicable, as a speech bubble proving that LEGS is a living organism.
The main identity color is yellow which is a very energetic color that draws attention and amongst others (joyful, playful), is the most popular color of sticky notes. The secondary colors of LE.G.S, are blue, pink, light green and orange.
Logotype: Sept 2015 | Applications: Mar 2016
There have also been designed 5 character-symbols based on the logotype to categorize LEGS modules. However, they can be transformed or redesigned depending on the LEGS needs.
Supporting icons have been added to the identity. These icons are agile and naughty so they draw attention, can make various movements, call out a message or even dance. They are designed to empower one of the fundamental values of LE.G.S which is that learning can be fun.
