Dedes underwear is a small greek family industry of classical underwear. Their production primarily consists of natural cloths, such as pure wool, cotton, and thermals. This small industry has passed over 3 generations so I was asked to redesign their identity. Times are hard in Greece, so we began just with their product catalogue. I hope there will be more to come.
For the purposes of the catalogue, I redesigned Dedes logo and the di-kei logo, which is the brand of the modern cotton line underwear. The shooting was held by Konstantinos Flamiatos and the printing as well as the binding by the Kontorousis printing house. Our lovely model is Spiros Minetos.
To enhance the concepts of heritage and classic lines, I used real photos from the 50s. I expanded the colour palette to add depth and ...
The printing was made on cotton paper to add the touch of natural concept and the binding made rameno to add the quality of each piece is carefully crafted.
designed on March 2014
Starting from the left meet, miss Kaliopitsa, miss Ioulia and miss Rinaki who helped during the photo shoot.
Only I'm not sure on what they are most focused on....
anyway, thank you ladies from the nice inspiration I got from you!
Only I'm not sure on what they are most focused on....
anyway, thank you ladies from the nice inspiration I got from you!
